A Current affair
So, I just read that Al Gore’s CurrentTV is going public. I have wanted to like Current since its inception a few years ago, in much the same way I wanted to embrace Al Gore in 2000. Unfortunately, like the man who brought it to life, Current has never been able to get me excited or passionately involved…just vaguely interested.
I’m guessing that announcement of the impending IPO will draw many to revisit CurrentTV and I am sad to say they will see that little has changed. It still looks and feels like something you “should” like more than something you simple “do” like. Like it was created by high school teachers. From the set to the canned dialogue of the VJ’s to the eager earnest way they want to let you know it is all about “you” it just doesn’t work. It feels forced.
Even worse, most people I speak with have never even heard of the channel at all! And this includes lots of people who claim to be in the media biz. According to the AP, Current is still losing money annually and I’m just not surprised.
I’m far more curious to find out who is going to invest in this super-longshot.
January 28, 2008 10:40 pm 
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