Hey look! Another web comedy site!
Via Tilzy, a great blog about original web video that everyone should put on their list, is a recap of what can be found at the latest, greatest, comedy web site, Independent Comedy Network.
I’m not going to bother giving my review of their current content – plenty of others have. Instead, I think it is worth wondering if this is a real model for the future or is 2008 going to be the year we watch as SuperDeluxe, FunnyOrDie, MyDamnChannel, 60Frames, etc will either dry up or re-purpose themselves in some manner?
In many ways, these sites are no different than NBC or FOX, they just have a lot less money and lower overhead. They still have to drive viewers to their content and hope they can sell those eyeballs to the advertisers. How long before the content creators realize they can work DIRECTLY with the brands and cut out the network altogether.
Is the web going to be a world about specific sites, as it has tended to be so far, or will content finally, truly be king, and who distributes the content can become the simple middleman it is meant to be.