What I’m reading
I’m making my way through Seth Godin’s 2000 piece “Unleasing the Ideavirus” which you can download for free from the site. Nothing really ground-breaking – it is eight years old now – but a good recap of how thinking about marketing (and therefore distribution) is evolving and changing.
It’s a bit too “Tipping Point” for my taste but worth a skim.
Tags: distribution, godin, ideavirus, point, tipping
Uncategorized | admin | 
February 7, 2008 10:15 pm
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