Web video for grown ups?

I think there is a massive untapped market for more mature web video content aimed at boomers and seniors.

This article in AdWeek is one of the signs that others have the same idea:

“During Valentine’s Day week, online-dating service Perfectmatch.com will be woven into “Another Chance for Romance,” a dating show aimed at boomers on Retirement Living TV, a niche channel that appears on DirecTV and Comcast. “

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