quarterlife Getting 2nd and 3rd Life
Reuters is reporting that the MySpace webisodic quarterlife that was purchased by NBC will also be shown on MTV.
“Silverman and DiSanto said the unusual promotion signals the TV industry is changing, and that competitors can work together when it benefits both.”
While I applaud the bigwigs for trying to work together, I really wonder if a webseries that was not especially well received online, and has already been viewed by the people who were really curious about it, is going to have enough in it to draw audiences to TWO major networks with the same exact content.
Granted, quarterlife was originally developed to be a TV show, but it was (some would say wisely) passed over at the time. Hence the web series. Is this a sign of what’s to come or just a desperate attempt by the networks to catch some internet mojo?
I just checked the quarterlife site and noticed that they aren’t posting view-counts so it is unclear how it is really doing online…
Tags: mtv, nbc, quarterlife
Uncategorized | admin | 
February 15, 2008 2:50 am
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