Kid Vid – the next frontier
I really think web video for the under-7 set is going to be huge. One of the big issues in this arena is parental trust. So, it isn’t surprising to see that PBS is getting in on the act, having launched their own kid-friendly portal.
What is most notable about this service is that it is subscription-based and requires a separate download. I think the PBS-connection is the key to the success of this service. They have such a huge built in audience and a massive creative databank.
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February 19, 2008 11:06 pm
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