Kraft and Ogilvy Make Web Video…poorly
MediaWeek has news on a new webseries from Kraft (via Ogilvy) to promote Tassimo, it’s hot beverage thing.
“In the first Web series being produced by Kraft, its Tassimo hot beverage system brand has partnered with Ogilvy & Mather’s branded entertainment group to create a series of Webisodes titled Who Hired Bob?
The comedy series follows the misadventures of Bob, a quirky character in an office setting who obsesses over the little things that have nothing to do with work. Bob loves his Tassimo machine to the point of being fanatic about it. ”
You can watch the first vids here. It is yet another example of why brands have to stop letting ad agencies create their original Webisodes. Not only is the video unable to be embedded (strike one), it is not being syndicated (strike two) and it isn’t even remotely entertaining (strike three).
The only thing you can be sure of is that Kraft paid WAY too much money for this pathetic little attempt at web promotions.
February 20, 2008 9:10 pm 2 Comments
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By tassimodelicious, February 26, 2008 @ 7:45 pm
It’s a pretty good idea, although I agree the filming seems a bit rushed. Hey, did you know that the Academy is now allowing online content like webisodes and online films to be eligible for nomination in this years Primetime Emmy’s. I think last year they were allowed for the DT Emmy’s, so it’s pretty cool they’re actually considering online amateur/indie footage for nomination this year. If you’re interested or want to read more, check out http://www.emmys.com. I’m workin with the Academy to help spread the message about the new nominations, so if you get to check it out let me know! And spread the love =)
By mymediamusings, February 26, 2008 @ 8:51 pm
Did see that the Emmy’s were taking on internet content. Would love to hear more about it. Anyone over there want to do an email interview for my blog?