MyMediaMusings

Tilzy has a nice look at the Suave/Sprint co-sponsored website In The Motherhood:

“Web video, which was once relegated to merely uploading footage of Junior’s school play onto YouTube, is now a viable form of entertainment by moms, for moms. Maybe it sounds a little dippy, but, believe me In the MotherHood, which is a branded series sponsored Sprint and Suave (actually the line is “conceived by Suave and Sprint” – get it? – a pregnancy reference. Ha!), is a pretty smart concept. After all, who buys more stuff than mom? “

Obviously, more companies are seeing value in creating compelling original web video for people over the age of 25.  It will be interesting to see if these endeavors continue to grow in terms of their scope and production value.  How long will it be before people are “tuning in” to sponsor-created content instead of turning on the TV?