More Positive Data on Web Video Ads
NewTeeVee has the inside scoop on the Association of National Advertisers and Forrester Research study on TV advertising:
“Of all the new formats the industry is eyeing, 65 percent of advertisers surveyed were looking to try ads in online shows, compared with ads embedded in VOD (55 percent), interactive television ads (43 percent) and ads within the set-top box menu (32 percent). And 87 percent of the same group said they intend to spend more on web advertising in 2008, which can only be good news for new media. For producers looking for sponsors, 87 percent of advertisers believe branded entertainment — from sponsor shout-outs to product placement — will play a stronger role.”
You can read the whole report here.
This is just more good news for those of us in the business of developing original content for the web. As more brands see the opportunities/cost ratio lay waste to the current TV model we’re going to be hearing a lot more on this topic.
Tags: ads, ANA, commercials, data, newteevee, report, study, tv
Uncategorized | admin | 
February 20, 2008 9:04 pm
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