Hearst Flexes Online
According to MediaWeek:
“Seizing on the growing popularity of online video and community sites, Hearst Magazines has launched channels for three of its popular magazines on YouTube, with another 12 to follow in the near future, the publisher is set to announce Feb. 20…The first, from Seventeen in conjunction with the Candie’s Foundation, is called “What’s Your Plan A?” The contest asks contestants to submit videos describing a life dream that provides motivation for them to avoid getting pregnant. The winner will get $1,000, trip to New York City and invitation to a Candie’s Foundation gala to raise awareness about the consequences of teen pregnancy.”
Uncategorized | admin | 
February 22, 2008 4:06 pm
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