Look Ma, I’m a Stain!
So, those of you who saw the Super Bowl might have had the thrill of seeing Tide’s latest campaign – a talking stain. Ok, the ad itself wasn’t horrible but their idea of how to extend the campaign online…super bad.
First, at the end of their TV ad they tell you to go to MyTalkingStain.com. I’ll let it slide that “MyTalkingStain” has got to be one of the most unappealing URL’s every conceived. Once you get there you are asked to upload a photo of yourself.
You then superimpose your photo onto, yup, a stain. Your face is now a stain! Sweet. But you’re not done yet. Not close.
Next, you are asked to call an 800 number. Yeah, I played along in the interest of science. On the phone you enter another number and then you actually record your own voice to replace the voice of the stain in the ad.
Finally, they bring it all together in your very own version of their ad. They provide an embed code (the only thing they do right) but the code seems to be invalid. So, I posted it to YouTube
Now, I realize that OfficeMax had amazing success with their ElfYourself campaign, but being an elf and being a stain just aren’t the same thing. This is one of the worst web campaigns I’ve seen in while.
February 23, 2008 2:46 pm 1 Comment
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By Jeff, February 23, 2008 @ 8:28 pm
If your mother was a stain she would be proud of you.