February 27, 2008...10:31 pm
The End of Networks
It’s exciting to see really big names in the media world coming out and saying something I’ve been talking about for a while - that the Age of the Networks is drawing to a close.
“Warner Bros. TV’s president said the studios will bypass broadcast networks next decade using broadband and cellular. “We will go directly to consumers with content,” President Bruce Rosenblum said Tuesday in a notably candid insider’s talk to Stanford law students. “Your generation” is witnessing “a complete disaggregation of the networks,” he said. Warner leads in supplying prime-time shows to the networks, and going around those big customers will usher in an era that will be very expensive for his business but offer it exciting prospects…”
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