Web Video Might Not Be a Fad
eMarketer has some new predictions about the growth in online video and the numbers look good. You can check them all out on their site.
What I found far more intriguing were some comments about the move away from getting viewers to come to your site and, instead, delivering the content to viewers wherever they are.
“All the networks are moving toward super-distribution, where the content is available in every possible outlet,” said Mike Henry, senior vice president of ad sales at Veoh. “They realize they’re not always going to be the destination of choice.” Patrick Keane, EVP and CMO of CBS Interactive, put it another way in a September 2007 Jack Myers Media Business Report article.
“Instead of trying to ferret our users to one place, let’s follow our users and bring our content to them,”
Sounds like some people are starting to wake up to the new realities.
Tags: distribution, emarketer
Uncategorized | admin | 
March 4, 2008 4:56 pm
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