MyMediaMusings

Wired is reporting that FindTheLostRing ARG discussed previously is, in fact, sponsored by McDonalds and the Olympics.

“In a sign that alternate-reality games have finally hit the mainstream, McDonald’s appears to be sponsoring what could be the biggest, most ambitious such campaign to date…McDonald’s participation was apparently confirmed Monday by a piece of legalese players discovered on the game’s starting website. These terms and conditions not only out Mickey D’s, they also hint at the official Olympic sponsor’s motivation: By agreeing to McDonald’s terms of use, the page reads, “You agree to immerse yourself in solving a global mystery and help us in our mission to bring the world together through play.”

It’s interesting that the presence of a major corporate sponsor doesn’t seem to be dampening excitement about the game. We’ll have to see how McD’s works its marketing into the process.