Firebrand = FAIL
File this one under D for “duh,” as the NBC/Microsoft/GE 100% commercials 100% of the time web and cable channel Firebrand is being put out of our misery.
Here are a few of the choice comments out there…
AdRants: “Following one of our many stories on the stupidity of the Firebrand business model and our prediction the end was near, Leventhal wrote us, “Your ‘prediction’ is wholly unsupported by your argument. Our model proves, once and for all, that marketing can be entertaining AND effective. And that viewers will gladly watch commercials. They just don’t like to be interrupted…and won’t watch bad commercials.”
ReelPop: “Moral of the story? I could give you the standard shpiel on consumer distaste for overt commercialization, except I don’t really believe it. The point really is that there is no sense building a single destination for great commercials to live online when they are already distributed virally on plenty of other sites.”
NewTeeVee: “Can the infomercials-as-content site Honeyshed’s demise be far behind?”
And the NYT informs us just how much was blown on this pile of stupid: “Mr. Lack (ed. note: HA!) said last September that the company would spend $30 million by the time the television version of Firebrand began on Ion. “
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March 5, 2008 4:14 pm
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