The New Star-Makers
YouTube is currently far-and-away the leading UGC video site and it is a well-known fact that having your video featured on the front page of the site drives 1,000’s of views a video might never have received. This boost can sometimes even launch the videos creator or star to a new level of “fame” and even be the first step toward bigger things.
This means that whoever choses the featured YouTube videos has a great deal of power. YouTube has never revealed who wields that power, until now…
Tilzy: “Before now, there wasn’t really any way to be sure. YouTube would announce the temporary bestowal of their editorial privileges and visitors to the homepage would have to guess if Michael Gondry actually likes that Hot For Words chick, or if her etymology and assets were appealing to someone else behind the scenes.
Along with personalized homepages and an alleged upcoming update to video quality, YouTube is also now letting viewers know who’s curating its frontpage.”
The power of the curator can be pretty huge depending on the audience.
Uncategorized | admin | 
March 5, 2008 4:21 pm
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