The Next Neilson
NewTeeVee is reporting about another entrant into the web video metrics game. If web video is going to become a serious advertising venue than the metrics have to improve.
“…a raft of new companies like TubeMogul and Visible Measures have launched in the past few months, joining companies like Brightcove, which has been providing this with video delivery for several years, and Google Analytics, which recently unveiled an event model that tracks user actions such as interacting with a video player.
Now web analytics giant Omniture is getting into the game. The firm hopes that by tying video player interaction to visitor outcomes, it can give marketers back some of the visibility they’ve lost, helping them to better understand the effectiveness of online video.”
This is going to be a major part of the story when it comes to the business of web video. Alongside search, aggregation and curating, metrics is gonna be huge.
March 5, 2008 4:01 pm 
Subscribe