Niche Video and 1000 True Fans

I checked out a new web series called The Battery’s Down today.  It’s not the world’s greatest contribution to the form but for everyone who considers themselves a musical theater geek it’s a pretty fun little ride complete with Broadway star cameos and insider humor.

The point, however, is not to make a critical review of the show but to point out that the idea of 1000 True Fans is a way to look at why one might make a show as specific and clearly not mainstream as The Battery’s Down.  As Kevin points out in his essay, the idea is to develop 1000 fans willing to give you $100/year through one method or another (subscription, donation, merch, etc).  He adds that this figure needs to scale up for the number of people directly involved.

So, looking at something like Battery, if the core group is between 5 and 8 people committed to gaining 1000 fans each for the show they should be able to clear $500,000 – $800,000 a year.  Now, I realize this isn’t an easy thing to accomplish but I think that focusing on niche groups who hunger for entertainment made just for them is a step in the right direction.

[youtube=http://www.youtube.com/watch?v=ZbutXzJ_I3o]

1 Comment

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  By Jeff, March 11, 2008 @ 4:04 pm

  the 1000 concept seems great but I watched the whole big apple video and it was boring and utterly unhip. Maybe that’s the nich audience.l

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