MyMediaMusings

There is an interview with Hulu CEO Jason Kilar over on PaidContent.  They cover a bunch of interesting topics.  This comment stood out:

“This is about distribution. A lot of people assume that the whole thing is the destination of hulu.com. Yes, that’s an important paet of our business and yes, I do believe that will grow very rapidly, but in conjunction with that, we want the distribution business to grow as fast because it’s important to be in the neighborhood that people frequent in their daily lives.”

It seems that many more of the “big boys” are realizing that the days of destination-driven entertainment are drawing to a close.  For content to be relevant people are going to need to be able to access it on a variety of platforms in an on-demand fashion.