Dear Universal – Fire Your Digital Marketing Staff
I’m so baffled as to who is telling companies like Universal what to do when it comes to creating compelling online marketing aimed at young people. Case-in-point is the latest effort from Universal in support of their upcoming release, “Forgetting Sarah Marshall,” which includes a faux blog and videos. As ReelPop so aptly points out:
“I’m not sure I understand the objective of this campaign. Why amateurize the blog by placing it on Blogspot, but then put Segel’s highly recognizable mug all over the place? And why pimp the blog like it’s the work of a disgruntled auteur, but then write copy on it that says “click here to see why “Sarah Marshall” really sucks — but only if you’re over 18!” My ability to suspend belief does not extend to MPAA ratings disclaimers.”
Whether or not the big agencies figure this out in time from losing all their business to younger, smarter and more savvy firms remains to be seen but if they keep going like this it’s certainly going to present growing opportunity for the little guy.
Uncategorized | admin | 
March 18, 2008 8:43 pm
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