Lifetime Tries to Twitter
There is a pretty funny post on PointOh about someone at Lifetime thinking it would be a brilliant idea to start of Twitter account for the network and start following folks in hopes of attracting followers of their own.
A PointOh puts it:
“While this is only mildly unethical – since it is, in fact, spam – it certainly is bad marketing. Friending as many people as possible to gain brand awareness is the social media version of blind reach marketing. Additionally, if you’re adding all these people to your social network and not providing anything of value past “snow and now rain? at least Jersey Girl is on tonight” then you’re actually providing a negative brand experience and the whole thing is backfiring.”
While I am thoroughly enjoying collecting stories on the online marketing failure of big corporations, it remains surprising that they could so consistently screw it up.
Uncategorized | admin | 
March 19, 2008 3:59 pm
Subscribe