No Love for the Love Guru
First Universal and now Paramount is showing just how to do a web campaign wrong. From ReelPop:
“Come on, Paramount Pictures. Was it really worth it to skimp on paying Mike Myers’ just a little extra to participate in the new online promotion that started this week for the June 20 release of “The Love Guru?” For a series of comic insights delivered by the title character — they call them “sutras,” natch — Paramount didn’t get Myers to reprise the role. Instead, they pulled a Conan O’Brien and superimposed another actor’s mouth over an image of the Love Guru (whose name is Pitka). ”
Check it out for yourselves:
[youtube=http://www.youtube.com/watch?v=gOyAjCXo1cg&hl=en]
March 19, 2008 5:33 pm 
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