JibJab Shows Us the Money (kinda)
CEO Gregg Spiridellis and his brother Evan brought JibJab to internet fame during the last presidential campaign season with a flash-animated music video set to the tune of This Land Is Our Land.
Since then they’ve explored a number of ways to capitalize on the site’s popularity as a supplier of funny animation. More importantly, they were seeking ways to actually turn views into cash.
Via CNet:
“Spiridellis suggested he’s banking on a theory, inspired in part by American Greetings’ $85 million e-card business, that there’s a market for online forms of “expression” that carry a price tag. Consumers just aren’t as eager to buy a “linear consumption experience,” such as a song or TV show or movie, as they are in interacting with and shaping the media, he said.
Translation: JibJab offers users the chance, for 50 cents to $3, to send electronic greeting cards in which they can, say, plaster a loved one’s face to the flabby body of a man doing a hilariously unsexy striptease. (OK, a little humor doesn’t hurt, either.)”
The tech reminds me a lot of Office Depot’s successful “Elf Yourself” and I wonder how long they’ll be able to stave off competitors willing to offer similar services for free.
Gregg doesn’t quite go so far as to say how much they are making but seems to infer it is keeping the doors open at least.
Uncategorized | admin | 
March 28, 2008 9:06 pm
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