MyMediaMusings

Tech-news leader, the NYT is reporting that XBOX is partnering with Hollywood producer/manager Peter Safran (reps P Diddy among others) to create a series of short-form scripted entertainment exclusively for the XBOX:

“In an interview at his office in Los Angeles last week, Mr. Safran said his first round of programs would all be scripted, as opposed to reality shows, and would probably run under 10 minutes. He said he planned initially to focus on genres, like comedy and horror, that appeal to the Xbox 360 audience, which is heavily concentrated from the ages of 14 to 34, and tends to be more male than female. The first shows are expected to be available to viewers by the fall.”

Considering how much time that key demo seems to be on their game systems, and with XBOX already wired for delivery of content, this doesn’t seem like a terrible idea.  I am not sure I’m going to be excited about what they eventually make but I like that it opens the door to even more potential content windows.

(via NewTeeVee)