April 6, 2008...6:37 pm
In WTF News, ESPN is Doing a Soap Opera
Jump to Comments
I’m not really sure what to make of this. ESPN has put out a web series called Endless Drama in support of their big Fantasy Baseball social network.
After watching a couple of episodes of this silly and not really terrible endeavor I’m left scratching my head. Is a mock-soap opera really the best way to target people who play fantasy baseball? Is there a secret demo of male soap viewers that happen to also be big baseball fans?
Anyone?
1 Comment
April 7, 2008 at 6:04 am
I agree. I’m not sure what marketing was thinking.
Leave a Reply