BMW Uses “Viral” Video to Launch the 1-Series
Car blog Jalopnik has gotten the “exclusive” rights to a BMW-produced mockumentary about the townfolks of German village Oberpfaffelbachen and their attempt to build a ramp that will launch a car from there to San Francisco.
BMW was one of the early-adopters when it comes to making pretty great entertainment that also serves as effective advertising. Their “Driver” series is still an industry benchmark.
Although they’ve gone a very different direction with The Ramp, they continue to raise the bar in terms of creating a quality distraction. The tone, performances and technical elements are all top-notch. The fact that it is an ad for BMW feels completely secondary.
In addition to the mockumentary itself there is an Oberpfaffelbachen website, a town councilman with a Friendster page, and a Miss Ramp contest.
BMW never tries to truly fool us into believing this is real, they are just allowing us to suspend our disbelief and join in the fun.
Tags: bmw, driver, friendster, oberpfaffelbachen, series-1, viral
Uncategorized | admin | 
April 8, 2008 8:35 pm
Subscribe