MyMediaMusings

Over on CNet they have a few words from director Doug Liman (Swingers, Bourne Identity) about the state of entertainment on the web:

“The reality is that the quality content isn’t there yet,” Liman said in an interview following the speech. “It’s no different than going to Sundance (Film Festival) this year and people saying, ‘The great independent film wasn’t there this year.’ That doesn’t mean it won’t be there next year. Given the direction the Internet’s going– with more and more people working in that arena–you’re going to see an Internet equivalent of Swingers.”

I totally agree with Doug that the internet has yet to see its breakthrough hit, although I’m not sure it’s a “Swingers” that’s needed as much as for people to continue to develop compelling storylines that take full advantage of what the web has to offer in terms of both interactivity and originality.

Too much of the web programming out there (and that I admittedly contribute to) is still basically very short-form TV.  The breakthrough will be in the form of more evolutionary entertainment that combines elements of traditional entertainment with social media and ARG’s and other emerging forms.