When Viral Goes Wrong – A Saatchi & Saatchi Case Study
Sure, we all know it is hard to make oneself heard on the internet with all the noise and porn and out there. So, when you pay a big agency like Saatchi&Saatchi to launch your product online you expect something pretty impressive.
I’m sure that the makers of Hot Tub Snacks were hoping for when they brough S&S on board. Here’s what they got:
[youtube=http://www.youtube.com/watch?v=_8vlAbA3nYc&hl=en]
Is there something sort of funny/compelling about this video? Sure. But at the same time it feels wildly insulting on a whole range of levels (calling someone a “retard” is pretty schoolyard) it also does little to make we want to try their snacks
You can see more of these videos at the HotTub site (warning: auto-resizes your browser)
Tags: huttub snacks, retard, saatchi, viral
Uncategorized | admin | 
April 24, 2008 6:30 pm
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