“Diamond” Shreddies Well-Earned Grand Clio Campaign = Awesome
Turns out, up in Canada where everything is different, they’ve got themselves a popular, if somewhat staid, brand of cereal called Shreddies. Shreddies are square-shaped shredded-wheat minis.
In an effort to re-energize their brand they introduced “Diamond” Shreddies along with this complete fantastic commercial that proves that image really is everything:
[youtube=http://www.youtube.com/watch?v=FQS_s2zcyBw&hl=en]
(via Gawker – yes, I know, I was suprised to see anything valuable there, too)
Uncategorized | admin | 
May 21, 2008 6:32 pm
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