Playboy Fails to Get a Rise Out of YouTubers (hah, I made a punny!)
It is a dark day in the webosphere when amateur models trying out for Playboy can’t find viewers on YouTube and it appears that dark day is here.
According to SAI, Playboy’s channel on YouTube was set up to find a new model for the 55th Anniversary issue. Sure, those submitting videos had to adhere to the YouTube rule, so no nudity but still…
“The top-viewed entrant, Destiny White of Muncie, Indiana, has a mere 98,890 views over the past month. That’s about 1 million less than this guy and his puppets generated in a week. Only 16 of the videos submitted so far have more than 10,000 views. C’mon, YouTube! Playboy is counting on you to pick their January 2009 playmate!”
What conclusions can we draw from this? Well, considering how much real porn there is on the internet, offering not-porn posing as porn is probably not going to be a big hit. Is this really a sign that there aren’t lots of people (ok, men) interested in helping choose the next centerfold? I don’t think so. Instead, I think Playboy’s partnership with YouTube was a poor choice. YouTube just isn’t the place for this kind of promotion any more than it would be at home on CBS.
As they say in real estate, location, location, location.