Fred is Genuine AND Viral AND Sponsored…

This is sort of the perfect web story.  I mentioned “Fred” about a week ago. He is a YouTube phenom racking up 7-figure view counts on nearly every video he puts out. I wondered just who he was and whether or not he was the product of some ad house.

Well, NTV got the dirt:

““Fred” is actually 14-year old Lucas Cruikshank, and while age ain’t nuthin’ but a number, these other stats might impress you: According to Cruikshank’s rep, Cruikshank and his two cousins made a total of $14,000 on YouTube for 7 million video plays on non-Fred projects during the month of February. Cruikshank did 23 million video plays in May on his own with Fred…”

They even got an interview.  Good reading.

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1. Want a Viral Hit? Go Buy One! « MyMediaMusings — July 10, 2008 @ 5:57 pm

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