KateModern Goes All Out for Finale

The surprisingly successful UK webseries KateModern has a cool idea for their finale. They are releasing one new episode every hour, on the hour, for twelve consequtive hours.

From Mashable:

“The program’s following has been an extensive one. Its production company, EQAL, claims for KateModern an average weekly viewership of about 1m, surpassing the popularity of virtually all other original Web-based programs, including LonelyGirl15, a show also produced by EQAL.”

It’s nice to see a show actually making a bit of an impact, even if it is in the UK. I also like seeing new approaches to releases schedules and how to build excitement online.