I Call Shenanigans on Viral Video
My first guest post ever is up on Tilzy.tv!
It is a look at what is being called “viral” video and why that is a wild misnomer. Here’s a little excerpt:
“Viral video. Sounds good, doesn’t it? Those sexy “v” sounds and the sense of something unstoppable, un-killable. No wonder the term has become so popular. It has also become a sort of Holy Grail for content producers, ad execs and brand managers across the world.
And, like the Holy Grail, viral video is at best an ancient legend and at worst a pipe dream. Thousands will seek it only to go down in flames, confused and lost.
Over the past week or so I have been bookmarking posts on the various advertising and new media blogs that have had something to say about “viral” video and I’m left a wondering just who is blowing all this smoke up who’s ass and why it’s continuing with no end in sight.”
Head over to Tilzy to read the whole thing.
Tags: advertising, Arts, Holy Grail, Massively multiplayer online role-playing game, new media, Television network, Television program, World of Warcraft
Uncategorized | admin | 
July 8, 2008 3:31 pm
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