Comments on: Want a Viral Hit? Go Buy One! http://mymediamusings.com/2008/07/10/want-a-viral-hit-go-buy-one/ Just another WordPress weblog Thu, 18 Feb 2010 03:51:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jonathan Trenn http://mymediamusings.com/2008/07/10/want-a-viral-hit-go-buy-one/comment-page-1/#comment-214 Jonathan Trenn Mon, 14 Jul 2008 18:24:23 +0000 http://mymediamusings.wordpress.com/?p=619#comment-214 You mention that Stride has been quite successful for Stride. Can you point me to any data that says that's so? It's my bet that the vast, vast majority of viewers end up having no idea that Stride Gum was behind this. And whatever increase in sales they may have will be minimal. I loved the video but the fact that I and many others feel good about the content doesn't necessarily translate into more revenue or profit. I blogged about it here: http://marketingconversation.com/2008/07/14/where-the-hell-is-matt-2008-probably-wont-succeed/ The odd thing I'm seeing is a lot of social media bloggers praise the video, but also fail to mention stride. To me, that's says a lot. You mention that Stride has been quite successful for Stride. Can you point me to any data that says that’s so?

It’s my bet that the vast, vast majority of viewers end up having no idea that Stride Gum was behind this. And whatever increase in sales they may have will be minimal.

I loved the video but the fact that I and many others feel good about the content doesn’t necessarily translate into more revenue or profit.

I blogged about it here: http://marketingconversation.com/2008/07/14/where-the-hell-is-matt-2008-probably-wont-succeed/

The odd thing I’m seeing is a lot of social media bloggers praise the video, but also fail to mention stride. To me, that’s says a lot.

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