Nine Inch Nails and “Fun” in the Same Post
Nine Inch Nails, and Trent Reznor in particular, has been a pretty outspoken advocate of ditching the “major labels” and embracing digital distribution and all of its opportunities and challenges.
TechDirt has a great update of the some the band’s schemes, including hiding tickets around LA and posting coordinates on their website. Of this, TechDirt says:
“While it may be a little silly, it is yet another way for Reznor to build up a really loyal fanbase. He’s making being a fan fun.”
I think that’s a brilliant observation. They’re making being a fan fun. Think about that. How often are things about being a fan not fun? Standing in line in the rain is not fun. Having to deal with TicketMaster is definitely NOT fun. By making “fun” a key part of being a fan, Nine Inch Nails is showing just how they’ve remained relevant for so long in such a volatile market.
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Tags: Amazon.com, Arts, bittorrent, Creative Commons, Ghosts I-IV, nine inch nails, Record label, trent reznor
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July 14, 2008 7:46 pm
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