Comments on: Scion, Mercedes and the Battle for Gen-Y Drivers http://mymediamusings.com/2008/11/18/scion-mercedes-and-the-battle-for-gen-y-drivers/ Just another WordPress weblog Thu, 18 Feb 2010 03:51:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: William Draves http://mymediamusings.com/2008/11/18/scion-mercedes-and-the-battle-for-gen-y-drivers/comment-page-1/#comment-250 William Draves Sat, 24 Jan 2009 17:52:26 +0000 http://mymediamusings.wordpress.com/?p=742#comment-250 Great comment on Gen Y and cars. But here's the big question: is Gen Y buying cars at the same rate as previous generations of young people? Our evidence is 'No,' but no one seems to have the data. Especially the so-called "auto analysts" have no clue. We do know Gen Y wants trains. But if they don't want cars, then the whole auto industry will go in decline (pretty much like it is). Great comment on Gen Y and cars. But here’s the big question: is Gen Y buying cars at the same rate as previous generations of young people?

Our evidence is ‘No,’ but no one seems to have the data. Especially the so-called “auto analysts” have no clue.

We do know Gen Y wants trains. But if they don’t want cars, then the whole auto industry will go in decline (pretty much like it is).

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