Comments on: The Motrin Mess, Twitter and FAIL http://mymediamusings.com/2008/11/18/the-motrin-mess-twitter-and-fail/ Just another WordPress weblog Thu, 18 Feb 2010 03:51:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Motrin Moms emulate our real mothers, scold us for not listening « People like to share http://mymediamusings.com/2008/11/18/the-motrin-mess-twitter-and-fail/comment-page-1/#comment-249 Motrin Moms emulate our real mothers, scold us for not listening « People like to share Mon, 24 Nov 2008 18:33:45 +0000 http://mymediamusings.com/?p=731#comment-249 [...] The Motrin Mess, Twitter and FAIL [...] [...] The Motrin Mess, Twitter and FAIL [...]

]]> By: Matt Hames http://mymediamusings.com/2008/11/18/the-motrin-mess-twitter-and-fail/comment-page-1/#comment-248 Matt Hames Tue, 18 Nov 2008 16:02:30 +0000 http://mymediamusings.com/?p=731#comment-248 See this: Awesome. http://www.youtube.com/watch?v=TpqpAGLS2t4 See this: Awesome.
http://www.youtube.com/watch?v=TpqpAGLS2t4

]]> By: Marshall Sponder http://mymediamusings.com/2008/11/18/the-motrin-mess-twitter-and-fail/comment-page-1/#comment-247 Marshall Sponder Tue, 18 Nov 2008 15:55:17 +0000 http://mymediamusings.com/?p=731#comment-247 Thanks for the Mention of my blog post about the Motrin storm. Incidentally, some bloggers like Kevin Hilstrom, think the campaign actually benefited Motrin - and that might be, in that they got more links and media attention. But this is an example of a mistake that could be turned into a goldmine, for the Brand, were the Brand actually smart enough to take advantage of it. You know, they say adversity is the mother of Invention. The other lesson, is ongoing, Social Media campaigns need very well versed individuals, from within the Brand AND PR, to be one page at the same exact moment - along with Web Analytics (my area) to monitor the Buzz and figure out the Sentiment of it. Let me leave off by one point .... How many organizations have that kind of setup? I mean, the one where Brand/PR/Analytics are all part of the Same Team? Just a thought, and again, thanks for the mention. marshall Thanks for the Mention of my blog post about the Motrin storm. Incidentally, some bloggers like Kevin Hilstrom, think the campaign actually benefited Motrin – and that might be, in that they got more links and media attention.

But this is an example of a mistake that could be turned into a goldmine, for the Brand, were the Brand actually smart enough to take advantage of it.

You know, they say adversity is the mother of Invention.

The other lesson, is ongoing, Social Media campaigns need very well versed individuals, from within the Brand AND PR, to be one page at the same exact moment – along with Web Analytics (my area) to monitor the Buzz and figure out the Sentiment of it.

Let me leave off by one point …. How many organizations have that kind of setup? I mean, the one where Brand/PR/Analytics are all part of the Same Team?

Just a thought, and again, thanks for the mention.

marshall

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