HP Blows Chance, Wastes Talent

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As a resident of NYC and a creator and producer of “new media” I am a pretty constant visitor to the city’s two main improv theaters, The Upright Citizens Brigade” and “The Peoples Improv Theater” – both spaces are a hotbed of comedic talent and it was exciting to hear that tech giant HP was going to use this talent to help sell computers.

Seriously, it was exciting.  Here was a company ready to tap into and support exactly the sort of hip, funny people that they want to have buying their gear.

So what a complete disappointment to see the results – a series a poorly shot, barely lit improv scenes left to wither on the YouTube vine.  Here’s an example:

[vodpod id=ExternalVideo.748510&w=425&h=350&fv=%26rel%3D0%26border%3D0%26]
That is actually their most viewed video with a grand total of 504 views over the past 3 months.

I will never understand why a company will take the first big scary step to use edgy performers and web distribution and then shoot themselves in the foot with terrible execution and zero publicity.

Boo.

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