But Wait…There’s More Obliterates Separation of Show and Ad

Among the many new shows coming to you via the Discovery Channel this year is one featuring infomercial legend Billy Mays, who has shilled everything from OxiClean to the Awesome Auger (via THR):

First is “But Wait … There’s More” from executive producer Beers, which follows longform ad salesmen Billy Mays and Anthony “Sully” Sullivan as they evaluate quirky new products, craft pitches and take to the airwaves to push the goods.

Just so you get it, the guy who was doing infomercials is now doing a show that will actually have advertisements around it but the show itself is still an infomercial…with commercials…

When infomercials started taking over the late-night airwaves I was saddened by the loss of the late-late-movie and the other weirdness that would pop up on TV after two in the morning.  Then reality shows came along and I was saddened by the loss of a lot of solid scripted fair.

Now that Discovery has figured out how to make an infomerical into a reality show we can pretty much kiss all decent TV goodbye.

Sigh.

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