Turner Sports Reads My Mind – NBA All-Star Game Just $.99

I have written in the past that I thought the networks and major sports leagues would be better off offering some sort of ala carte method of watching games online instead of the hefty “season pass” approach of subscribing to all the contant at once.

Turner seems to be taking a step in the right direction (via):

Turner Sports will provide live video coverage of this weekend’s NBA All-Star game online and via an iPhone app (streamable over 3G!). While the video will be live, it is not a webcast of the televised game, Turner still wants you to watch the action on oldteevee (along with all those ads). Instead, iPhone and web watchers will get four different camera angles.

Available today, the iPhone app is 99 cents; it will feature live streaming coverage of Saturday night’s skills competitions (dunks, 3-point shots, etc.) as well as Sunday’s All-Star game.

While this might not replace the experience of watching the game at home, at the lack of broadcasters is a mixed blessing, this is an exciting development and one that hints that TV will not long be the dominant platform for live sports.

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1. Turner Sports Reads My Mind NBA All Star Game Just 99 | Toe Nail Fungus — June 8, 2009 @ 9:54 pm

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