Branded Content a Hit on YouTube
According to PaidContent:
12 percent of the top 100 videos, including ones featuring Mercedes-Benz and Microsoft’s Halo, were branded promotional videos.
This is a good sign for those hoping to use branded content as a advertising delivery vehicle though one has to wonder how much of the success of these videos was due to YouTube either deciding to or being paid to feature those ads on their frontpage.
As I have personally experienced, a frontpage feature on YouTube is good for at least 500,000 views in a week.
However, it does look like audiences are perfectly content to watch branded content as long as the entertainment value is authentic. Where most brands fail is when they sacrifice entertainment in the name of message.
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Tags: advertising, Autos, Branded content, halo, Makes and Models, Mercedes-Benz, microsoft, Recreation, Shopping, youtube
Uncategorized | admin | 
February 19, 2009 8:43 am
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