The Crowdsource T-Shirt Biz is Genius

Image by swan-t via Flickr

I was just looking at Josh Spear‘s post on a new t-shirt site called Dirty Laundrette.  As Josh explains it:

The new shirt-based social networking site asks users to create profiles and upload their one of a kind clothing content. Creations are then voted on by the online design community (or the friends they get to join it) over the course of a three week cycle. Once that cycle stops spinning, the winning design is added to the Dirty Launderette shop and the designer gets a free copy.

While this is not an especially new idea (Threadless has a pretty similar scheme) I think the true genius of Dirty Laundrette is that they are under no obligation to devise or market clever t-shirts themselves.  All they have to do is print the winners shirts on-demand for existing buyers and all it has cost them is one free t-shirt to the designer and some nominal web hosting and design costs.

Genius.

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