Forget Skin-a-max, Hardcore Porn PPV Key to Cable’s Future

It has long been one of the cable TV’s dirty little secrets, but PPV porn is a major profit maker for companies like Comcast and DirectTV.  In the past, the option to access hardcore porn via PPV was not loudly touted, but it seems like these troubled times call for some changes:

Late last year, Rupert Murdoch’s DirecTV quietly ended its moratorium on hyping adult video-on-demand offerings on other channels. Meanwhile, the nation’s largest cable company, Comcast may soon start promoting adult content, though on a region by region basis, insiders say.(via)

Of course, many wonder how much longer cable co’s can compete against the internet, a technology, some would argue, designed largely as a cheap/free porn delivery service. Much like non-porn content, people will tend to take the easiest path toward acquisition. PPV offers a quick, simple delivery method and a high-quality picture.

It’s not clear if the ability to offer hardcore porn on demand via a cable box is going to be enough of an incentive to keep people hooked up, however, considering that online porn does not require an existing cable subscription.

Finally, it’s generally not a good sign when your business has to rely on this sort of content to stay profitable – unless your business is porn.

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