Will “The Bannen Way” Be the Breakthrough Webseries?

We are all still waiting for the first legitimate webseries hit.  While we have seen some standalone videos go on to be viewed by tens of millions, there has yet to be an original webseries that has truly caught the attention and imagination of a substantial audience.  The web has yet to see its “Friends” or “Lost.”

Of course, this has not been due to a lack of trying.  Both major studios and independent producers have sunk significant time, effort and money into a slew of well-intentioned, and in some cases well-made, original webseries.  So far, not a single one has caused a real stir.

This year we should be seeing a lot of action in this marketplace and Sony’s Crackle.com seems very excited about their entry, the independently produced “The Brennan Way.”

The trailer looks great, even if it does feel and sound a bit like USA’s “Burn Notice” but the show lacks any real name talent.

Check it out here.

My fear is that, even if it is very good, unless Sony invests real money in promotions it will die on the vine like some many of it’s predecessors.  Without marketing support it will never reach the critical audience size needed to create national buzz.

And that is the next big goal for webseries producers.  Not a few million views.

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