MTV Plus Hot Girls in Underwear Plus Good Music Still Equals Squat
$5 Cover is an extremely well-made, well-cast and relatively entertaining webseries currently running on MTV.com.
In the first episode we get two very pretty young women in their underwear, some above-average acting, a decent plot and an appealing musical performance. All-in-all, it is easily one of the better examples of original web content currently available and is easily as entertaining as any number of TV programs.
What’s amazing to me is that, even with all of this going for it, $5 Cover appears to be a flop in terms of viewership.
All six of the current episodes appear to have launched simultaneously on May 8th. The strategy of releasing multiple episodes is one I believe can be helpful. Now, five days later, episode one has been viewed just over 10,000 times and episode 6 has just barely cracked 1,000 views.
It might be too soon to count out $5 Cover and it is very possible that MTV is syndicating this content to other sites and platforms where it is getting far more attention, but this begs the question, what is it going to take to get a serious audience to an original webseries.?
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By Mark Schoneveld, May 14, 2009 @ 7:32 am
Wow, I didn’t even know that show existed! It’s actually not too bad. Better than The All For Nots, that’s for sure.
By admin, May 14, 2009 @ 3:07 pm
I know. Surprising (thought not really) that MTV has seemingly done so little to raise awareness. Why spend all the time and energy to make these shows and then not promote them at all?