Gillette Gets Ripped Off By Ad Agency for New YouTube Videos

I shudder to think what some big ad agency charged Gillette for the videos on their YouTube channel.

Purportedly aimed at teaching men how to shave various body parts, the animated how-to’s are really just a platform for the Gillette products which would be fine if, instead of getting legitimately useful information we were given a touch of authentic humor.

Sadly, neither is on offer.  The advice is minimal and redundant and the attempts at humor result in more cringing than grinning.  Adding insult to injury, only the link-bait‘y “How to Shave Your Groin” has attracted over 10,000 views, with the other videos languishing under 2,000.

Since the videos are neither entertaining or helpful, it is unlikely they will ever find much of a viewership.  Gillette surely isn’t going to be satisfied by these sorts of numbers but I’m sure their ad agency will convince them it had nothing to do with the crappy value of the content itself.

UPDATE: Well, thanks in large part to lots of blog mockery, the Gillette YouTube spots have “exploded” with Groin shooting up to over 140,000 views.  Still, the other videos are failing to reach 10,000.  A combined total of less that 250,000 still can’t impress Gillette.

See for yourself:

2 Comments

• 

  By AceSage, May 29, 2009 @ 5:25 am

  so wrong…getting people to talk about body shaving was pure genius. Had to show my wife, she fell on the floor laughing, then looked at me with that – you know, you really should – look. Since Gillette’s advice requires 1) Fusion razor, fresh battery, new blade, lots of shaving gel, and aftershaver moisturizer – all products they sell – the brush removal project will generate about $25 in sales per person.

  do the math…

  pure genius – and they use my Why, How, What model…

• 

  By Dana, June 25, 2009 @ 12:05 pm

  The campaign collectively has received 122 million impressions between video views on YouTube and other sites, articles in newspapers across the globe, news stories on television, blogger coverage, etc.

  All Gillette paid for was a handful of animated videos (no actor costs) that got posted online for free.

  Seems like pure genious to me.

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