Pre-Roll Ads Can Be An Effective Compromise

I just went to check out the weather for today and ended up, of course, at Weather.com.  There I decided to watch the actual video weathercast for NYC.  After clicking the link I was made to watch a 15-second ad for Pedigree dog food. And you know what, it wasn’t that big a deal.  In fact, it seemed like a perfectly fair trade-off since I was getting the video for free.

Now, had it been a longer ad, that would have been a different story.  I am always dismayed when a video provider tries to slap a 30-second spot in front of a 90-second video.  That is not a fair exchange.

Where people are eager to fast-forward through 2-minute TV ad breaks, it doesn’t seem worth the effort when it is just a 15-second spot.  There is a good lesson in here for all the advertisers out there.

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