TV Everywhere Scheme Includes Ads Everywhere, Too

So, Comcast is getting ready to roll out its attempt to compete with Hulu and Bittorrent and the host of other options to watching traditional cable television, something they have given the misnomer of “TV Everywhere.”

As defined by NewTeeVee:

TV Everywhere is an authentication system whereby certain premium content (TV shows, movies, etc.) are available online — but only if you can prove (or “authenticate”) that you have a subscription to a multiservice operator (e.g. cable, satellite, telco TV).      LINK

So, by everywhere, they don’t actually mean, say, being able to download the show to watch offline on an iPhone or to burn onto a DVD to take on a trip.  Sure, the same can be said for Hulu or any other streaming solution, but it isn’t TV Everywhere.

Now comes word that TV Everywhere will also include ads everywhere:

The Wall Street Journal follows up this morning with a story about how shows from OnDemand Online participant Turner, including My Boys and The Closer, will both carry their full load of ads from traditional TV, which is more than four times as many ads than the typical ad load on many sites. And as a bonus (for advertisers), the ads can’t be skipped.       LINK

So, once again, the corporate giants are making the key mistake of pretending to offer a better service when they are really offering something less than what is already readily available.  Unlike, say, DVR’ing a show and being able to fast-forward the ads, or watch via Hulu and get limited ads, TV Everywhere forces the viewer to sit through the entire ad-load, something most of us haven’t done for years, outside of major sporting events.

As competition to either Hulu or file-sharing, TV Everywhere strikes me as a weak entrant into the field.  It also doesn’t help anyone who has already severed ties with the cable company for being over-priced and offering poor customer service.

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