The PalmPre versus Apple iTunes Sync Fight is Confusing

According to today’s news, the PalmPre is once again able to sync directly with Apple’s iTunes.

This will last exactly as long as it takes for Apple to figure out how disable the feature and then PalmPre users will be temporarily blocked once again.

Now, I can see why Apple might have a lot of hate for the PalmPre.  It was developed almost completely by ex-Apple folk and was released in an attempt to be a direct competitor to the iPhone, though most critics agree it loses in any sort of head-to-head battle.

What I don’t understand is why Apple thinks blocking the PalmPre’s ability to sync to iTunes is a wise move. Sure, it takes away a capacity many people like in their media players but it also opens the door wide to competitors looking to give folks a reason to try something other than iTunes as a media manager.  People will only look for an alternative if they can’t get access to the original, popular and rather well made iTunes software.

Not only that, but this discourages PalmPre owners from purchasing any music via iTunes.  This is a direct loss of potential revenue and again offers a great opportunity for competitors to step in and offer an alternative.

Considering how much effort is going into blocking the PalmPre from syncing with iTunes, Apple clearly has  their reasons.  I just can’t seem to fathom those reasons.

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