So, this shouldn’t come as a surprise, but some new research looking at the impact on sales of unauthorized files getting out found a “significant jump in sales” (found via Michael Scott):

Brian O’Leary discussed his firm’s research on the effect on sales when a title finds its way into an unsanctioned online market. The findings — a significant jump in sales — have surprised many in the business.

It is less and less a question of how to “control piracy” than it is a question of how do we change and adapt to prosper in this completely altered landscape?